Good Drone, Bad Drone: How to Fix the Drone PR Problem

TIME

It’s no wonder the drone industry doesn’t like the word “drone.” Thanks to the work of human rights activists in exposing the ugly side of how Predator and Reaper drones kill innocent people overseas, “drones” can evoke a one-word reaction similar to the word “sweatshops”: yuck! Then there’s the transnational campaign to ban fully autonomous drones, a campaign that’s instilling public fear about a brave, new world where kill decisions are increasingly made by machines. Add to the mix the specter of drones being used by government agencies here at home to increase Big Brother’s ability to invade our privacy, and you have a reaction to drones that isn’t just disgust and fear, but defiance.

After Congress passed legislation in 2012 calling for the opening of U.S. airspace to drones by 2015, dozens of states began cobbling together legislation. Some bills restrict law enforcement agencies from gathering information on the…

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