Sun Tzu’s Art of War: How Ancient Strategy Can Lead to Modern Success

TIME

Everyone reveres The Art of War.

1500 years old, this ancient Chinese text is still utilized by both militaries and business schools around the world.

And it should be — research shows those unconventional tactics work.

When Davids don’t fight by Goliaths’ rules they win 63% of battles.

Via David and Goliath: Underdogs, Misfits, and the Art of Battling Giants:

When the political scientist Ivan Arreguín-Toft did the calculation a few years ago, what he came up with was 71.5 percent. Just under a third of the time, the weaker country wins. Arreguín-Toft then asked the question slightly differently. What happens in wars between the strong and the weak when the weak side does as David did and refuses to fight the way the bigger side wants to fight, using unconventional or guerrilla tactics? The answer: in those cases, the weaker party’s winning percentage climbs from 28.5 percent…

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